How much native code is required for the app stores? “As much as you can get”.

A client recently asked us to make an existing app more “appy”. That is the word they used. Strangely though, the app was already deployed to Google Play and iTunes. It was based on a cross platform framework and they were having difficulty getting changes published because of insufficient native code. So there seems to be the case that there can be just too much framework and not enough “appyness”. Hmm, what should a growing business which connects with its customers through an app do? Make it more “appy” of course.

None the less the trend we see these days is more towards native code and away from frameworks. I like this from a technical perspective because it puts more focus on programming languages. It makes sense from a business point of view as well. About a decade ago, Enterprise this and that was the trend. Much of it was driven by lots of cash for IT projects and the idea that Enterprise platforms already have the solution to problems you have yet to uncover. The “appy” trend will encourage business managers to better understand their needs and goals.

Finally some clarity! Thank goodness.