Did eCommerce Destroy Brick and Mortar - Express Clothing Has a Story
Online shopping has been attributed to the demise of the Mall era and brick and mortar locations big and small. Is it true or just whispers from Amazon's Marketing department?
An interesting case study is presented with the bankruptcy of Express clothing retailer. A traditional foot traffic driven business casual retailer, they managed to attract customers during the rise of eCommerce and overnight delivery. However, Express hit on hard times during the pandemic. As working from home became the new normal so did office dress.