The Golden Ratio has become a magical number in mathematics and pop culture. A number associated with mystical standards such as music frequency. The current base frequency used in music is 440Hz. According to mystics the natural frequency is 432Hz which resonates in the cochlea of the ear which itself is designed around the Fibonacci Spiral which is based on the Golden Ratio. If it is correct then why are not advertisers playing music tuned to 432Hz? They indeed are with the hope of mesmerizing listeners into buying another set of Ginzu knives.