Skip to main content

Why Do Memes Do What They Do?

In a world of short attention spans, short term memory and low level commitments memes consistantly trigger that combination of human inputs which induce action. 

Several years ago a CIO I worked for told me he didn't care where things were going as long as they are going. A puzzling statement seemingly, but years later I came to realize the significance of those words. If back then I knew about the power of the meme.